IMMERSION

In 2018, I again curated and produced the annual restore:

Digital Art exhibition in Moscow.

 

restore:, an Apple Premium Reseller in Russia, challenged me to conceptualize their "restore: Digital Art" festival, which resulted in a digital art exhibition held for a month at the Museum of Moscow in October.

 

The exhibition was divided into two parts: Professional, showcasing self-produced artwork, and Amateur, where anyone could see their work displayed after submitting it to an online competition.

 

With all artwork shot and filmed on iPhones, our aim was to offer a conceptual experience that combined the best in photography, videography, and design.

This year, we collaborated with Zena Holloway, a British photographer and videographer specializing in underwater shoots. Professional dancers, performing underwater for the first time, were styled by Masha Mombelli.

Anton Fedorov, a designer from Moscow, developed the exhibition's look, using light, elegant stands that highlighted the beauty of the images and films. Custom-made fonts were used in the logo and navigation.

 

IMMERSION is an allegorical story of a man finding himself in an underwater world and meeting river nymphs. As he transforms into a demon, he affects the purity of the nymphs' environment, and only love can mend it.

 

With this story, we aimed to raise awareness about human impact on nature and overconsumption, hoping to inspire a more conscious and sustainable future.

Artwork included 14 photographs, an art film, a VR film and   4 short looped videos all produced in an underwater studio in UK