In 2017, I worked alongside a team of creatives to curate and produce a photo exhibition for a commercial client.
restore:, an Apple Premium Reseller in Russia, challenged me to conceptualize their new "restore: Digital Art" festival, which led to a photo exhibition held for three weeks at Moscow's Central House of Artists in November.
My idea was to divide the exhibition into two parts: Professional, where we produced our own artwork using iPhones, and Amateur, where anyone could see their mobile pictures displayed after submitting them to an online competition.
With all images shot on iPhones, our aim was to offer a conceptual experience to our viewers, combining the best in photography and design.
We collaborated with London-based photographer Nikolay Biryukov to produce a stunning photo story on how AI might look in the material world. All images were produced during a three-day photo&video session in Moscow.
Anton Fedorov, a designer from Moscow, developed the exhibition's look, featuring black, "Space Odyssey"-inspired blocks with lit texts on the history of AI on one side and the artwork on the other. Custom-made fonts were used in the logo and navigation.
Artwork by Nikolay Biryukov included 15 photographs and 3 videos.
All shot and filmed on iPhone featuring talent Ursula Kim.
Upon entering the room, visitors saw the space from above, with black, server-like blocks and only the texts visible.
After stepping down the stairs, they had to look behind each block to find the artwork.
Each block included headphones with music tracks by German composer John Eckhardt, written specifically for each piece of artwork.
Amateur photography, selected through the online contest, was displayed on iPads, each standing on a black, minimalist stand.
