In 2017 I have worked alongside a team of creatives to curate and produce a photo exhibition for a commercial client.
re:Store, Apple Premium Reseller in Russia, challenged me to conceptualize their new "re:Store Digital Art" festival, which led to a photo exhibition held for three weeks in Moscow's Central House of Artist in November.
My idea was to divide the exhibition in two parts - professional, where we produce our own artwork using iPhone, and amateur, where anyone could get a chance to see their mobile picture exposed after submitting it to an online competition.
With all images shot on iPhone, our aim was to offer a conceptual experience to our viewers, combining the best photography and design.
We worked with London-based photographer Nikolay Biryukov to produce a stunning photo story on how AI could have looked like in the material world.
All images were produced in a three day photo session in Moscow.
Anton Fedorov, a designer from Moscow, developed the look of the exhibition with black, "Space Odyssey"-inspired, blocks, combining lit texts on the history of AI on the one side and the artwork on the other. Custom-made fonts were used in the logo and navigation.
Artwork by Nikolay Biryukov included 15 photographs and 3 videos.
All shot and filmed on iPhone featuring talent Ursula Kim.
While entering the room, the visitor saw the space from above, with black server-like blocks and only texts being visible.
After stepping down the stairs, one had to look behind each of them to find the artwork.
Each block included headphones with music tracks by German composer John Eckhardt, written for each artwork.
Amateur photography, selected through the online contest, was shown on iPads, each standing on a black minimalistic stand.
